Born at altitude.

Arabica from Huila, Colombia. Roasted to a medium, brewed to order in Tel Aviv.

First crack

Fire, with patience.

A medium roast, taken slowly to first crack and stopped there. The sugars turn to caramel; nothing turns bitter.

Undone, precisely.

Ground moments before it meets water, finer or coarser for every cup we pour.

1 : 2 · 28 s · 9 bar

Pressure, held.

A steady hand, an even press, and the first drops run gold.

Slow is
the flavor.

Coffee, composed.

Tasting notes
Chocolate
Caramel
Citrus

VELORA is a concept brand made for a design portfolio. The place, the menu and the story are illustrative. Film shown as storyboard while in production.

A concept brand for a design portfolio. Film shown as storyboard while in production.

A concept menu · Huila, medium roast

The atelier

One bean, given time.

VELORA is imagined as a small coffee atelier in Tel Aviv, built around a single origin and the patience it asks for. One bean from Huila, one medium roast, and every cup made to order, slowly enough to taste where it came from.

A concept brand for a design portfolio. There is no real address, branch or booking yet.